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Designing brands, experiences & products for the connected age.
Hello! ✌︎ I’m a Melbourne-based designer & UI/UX director, stationed at creative agency Hardhat. Since 2008, I’ve helped shape brands, experiences and products for the connected age.
Victoria University Virtual Open Day
After COVID-19 forced Victoria University to move their open day move online, the brief was to imagine a highly interactive experience based around the VU block learning model. Prospective students could build their unique "block" as they attended open day (brought to life via WebGL), get a personalised itinerary, attend live Q&A sessions and learn about VU & their study pathways.
Dave “Davey” Sackville
Dave “Davey” Sackville / UX/UI Design Director
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Alibaba Cloud Global Pitch
Alibaba Cloud is the 3rd largest provider of cloud computing services globally competing against the likes of Amazon & Microsoft. We were invited to a design-only pitch for the global website. We imagined the navigation and homepage to be more personalised, scalable and mobile-first, as well as leaning heavily into search based navigation & features to help drive acquisition. During the presentation, QR codes were used to allow stakeholders to run the prototypes firsthand on their own device. Update: We were shortlisted and have since won the account.
Kogan App Redesign
Kogan is Australias largest online marketplace with over 500,000 individual products available to purchase. Kogan came to us for new thinking and concept designs for the internal team to run with. We performed an audit and competitor review, presented a findings report and then re-imaginged several key screens and features as a high fidelity prototype.
